Best hacks for audience targeting besides remarketing in Google Ads

1. More audience groups for observation- When starting a new campaign, it’s important to gather as much data as possible to inform your targeting strategy. Choosing 100+ audience groups for observation can be an effective way to achieve this, as it provides a wide range of data points to work with. However, it’s important to keep in mind that monitoring and analyzing each group’s performance can be time-consuming and resource-intensive.

A more efficient approach might be to start with a smaller number of audience groups that are most likely to be relevant to your campaign goals and then expand your observations based on the data you collect. This allows you to focus your resources on the most promising targets while avoiding wasted efforts on ineffective groups.

When evaluating the effectiveness of each audience group, it’s important to give each group enough time and budget to generate meaningful data before making any decisions. Once you have sufficient data, you can then make informed decisions about which groups to keep and which to discard.

In summary, choosing a large number of audience groups can be effective for gathering data, but it’s important to balance this with the need to conserve resources and focus on the most promising targets.

2. Target video channels of similar artists – Placements or music videos that contain the names of similar artists in the title can have several benefits for both the featured artists and the audience. Firstly, it can help introduce the audience to new artists they may not have heard of before, by associating them with artists they already enjoy listening to. This can lead to increased exposure and potentially new fans for the featured artists.

Secondly, it can create a sense of community and collaboration within the music industry, as it shows that artists are willing to work together and support each other’s music. This can also lead to new collaborations and joint projects between artists.

Finally, it can increase the visibility and searchability of the music video online, as it is more likely to appear in search results for both artists’ names. This can help to increase views and engagement on the video, leading to increased success for both artists.

Overall, placements that contain the names of similar artists in the title can be a beneficial strategy for both the featured artists and the audience.

3. Remarketing people with different ads of compelling offers in the headline with a dynamic countdown- Remarketing people who have previously visited your product and cart pages with search campaigns can be an effective way to increase conversions and drive sales. By targeting these individuals, you are reaching out to an audience that has already expressed interest in your products or services, increasing the likelihood that they will convert.

To make the most of this strategy, it is important to offer a compelling offer in the headline of your search ads. This can be a discount, a special promotion, or a limited-time offer that incentivizes potential customers to make a purchase. Using a dynamic countdown timer can also create a sense of urgency and encourage people to take action before the offer expires.

Overall, remarketing to people who have previously visited your product and cart pages is a cost-effective way to increase the effectiveness of your search campaigns. By offering a compelling offer and using a dynamic countdown, you can encourage potential customers to take action and convert, driving revenue and growth for your business.

4. Tips to pick up users who are brand aware but never made it to the site. Targeting a large business’s brand search demand using custom intent can be an effective way to reach potential customers who are already familiar with the brand but have not yet visited the website. By targeting this audience on display or YouTube, you can increase brand awareness and drive traffic to the website.

To make the most of this strategy, it is important to exclude all site visitors from the past 540 days. This ensures that you are targeting only those who have not yet visited the website, maximizing the potential reach of the campaign.

Overall, targeting a large business’s brand search-demand using custom intent is a cost-effective way to reach potential customers who are already aware of the brand but have not yet engaged with it. By excluding past site visitors and targeting this audience on display or YouTube, you can increase brand awareness and drive traffic to the website, ultimately leading to increased conversions and revenue.