Design 6 mins read

Re-envision Complexity Implementing Design Thinking

Unlatch the power of design thinking to unravel challenges!
Ravin Kumar

What is Design Thinking?


“Design Thinking: A Human-Centered Approach to Innovation and Problem-Solving”

Design thinking


Design thinking is a process that uses the designer’s mindset to solve complex problems. It’s an innovative way of thinking that allows individuals to come up with new ideas and solutions for complex problems. Design thinking has become increasingly trendy, especially in the corporate sector. It has its roots in human-centered design, by using design thinking, companies may develop cutting-edge and can create innovative products and services, and solve complex business problems in a more effective and efficient way. It is believed that products should be designed based on how they impact people’s lives rather than just focusing on their technical requirements or cost efficiency.


With the gradual passing days design thinking is being nurtured. With the transition from a developing profession to an established one comes curiosity and criticism. People are disputing its significance, history, and definition. Unthinkable has a stake in this discussion and a responsibility to evaluate the worth of design thinking now and, more importantly, in the days to come. Unthinkable is a prominent and devoted practitioner of design thinking. Many companies have adopted this approach to help them innovate faster and better solve customer needs.


Design thinking can be compared to the process of building a house. Just as a builder follows a blueprint, selects the materials, and tests the structure to ensure its safety and functionality, a designer uses empathy, research, ideation, prototyping, and testing to create a solution that meets the needs and goals of the users. Like a house, design thinking requires a strong foundation, a well-thought-out plan, and attention to detail, as well as the ability to adapt to changing needs and preferences. By using this analogy, you can help people understand that design thinking is a systematic and collaborative process that requires creativity, iteration, and testing to achieve a successful outcome.

design thinking

The Design Thinking Process


Step 1: Empathize


Before you can solve a problem, you need to understand the needs of those affected by it. To do this, you must empathize with your users and stakeholders. Empathy is an important part of design thinking because it allows us to see things from another person’s point of view–and that’s what makes us human! It also helps us understand their feelings, concerns, and motivations so we can create products that meet their needs in a meaningful way. The first step in empathy they are: who will use or benefit from your product? Next comes understanding what they want or need from the product (this could be anything from saving time on tasks like grocery shopping to having more fun at work). You’ll want to look at these two things separately since sometimes people have conflicting goals; for example, someone may want something very specific but only if it doesn’t take too much effort on their part!


Step 2: Define


In the second step of the design thinking process, you define your problem. This involves creating a problem statement, which is an overview of what you’re trying to solve and why it’s important. Your goal is to identify all of the goals and objectives that will help guide your team in solving this problem–and then set up some constraints if necessary so that they don’t get overwhelmed by too many options.


Step 3: Ideate


Once you have your data, it’s time to generate ideas. This is where the fun begins! You’ll want to brainstorm as many ideas as possible, then evaluate them based on how well they solve your problem and meet customer needs. Ideation involves generating, evaluating, and selecting ideas in order to come up with solutions that are innovative and effective. Brainstorming is one technique used for ideation; other methods include affinity diagramming and concept mapping.


Step 4: Prototype


Once you have a hypothesis, it’s time to test it. You can do this by creating a prototype and testing it with real users. The best way to get feedback on your idea is by building something that looks like what you want your final product to look like even if it’s not fully functional yet. This will give people an opportunity to interact with what they think will be the finished product and provide valuable insight into whether or not they would buy or use it in their daily lives.


Step 5: Test


The final step in the design thinking process is to test your solution with real users. You’ll want to gather feedback and iterate based on that feedback until you have a product that people love. If you’re working on a digital product, this can mean running usability tests with users who fit your target audience and asking them questions about how they would use your product if it existed today. If you’re designing an analog product (like an appliance or industrial machine), try prototyping it using cardboard or foam core boards so that people can get hands-on experience with what it will feel like when they use it for themselves!


The Benefits of Using Design Thinking in Business


“Design Thinking: Unlocking Innovation and Problem-Solving”


  • Creating truly innovative products and services: By empathizing with customers and experimenting with new ideas, companies can come up with solutions that are unique and differentiated from their competitors.
  • Solving complex business problems: By taking a holistic, user-centered approach, companies can identify the root cause of a problem and develop solutions that address it directly.
  • Encouraging a culture of experimentation and iteration: Design thinking encourages companies to test and refine solutions, ensuring that they are effective and efficient.
  • Improving customer satisfaction: By understanding the needs and wants of the customer or user, and putting themselves in their shoes, companies can better understand their pain points and develop solutions that truly meet their needs.
  • Increasing efficiency: Design thinking can lead to the development of more efficient processes and systems within a company.
  • Enhancing teamwork: The design thinking process often requires the participation of different members of a team and thus promotes collaboration and creativity within the team.

benefits of design thinking

How Design Thinking is Improving Productivity and Outcomes at Unthinkable Solutions?


“Empowering our organization to create innovative products that meet real user needs”


We have fully embraced the design thinking process as a way to improve our productivity and the quality of our outcomes. By using design thinking, we are able to identify areas of improvement, generate new ideas, and implement solutions that truly meet the needs of our stakeholders.


One of the key ways that we use design thinking is by involving our stakeholders in the design process. By soliciting feedback and ideas from people, we are able to gain valuable insights that help us develop solutions that are truly user-centered. This not only improves the quality of our outcomes, but it also helps us avoid costly mistakes and rework down the line.


Another way that we use design thinking is by prototyping and iterating on our solutions. Instead of trying to develop a perfect solution right out of the gate, we focus on creating prototypes and testing them with our users. This allows us to quickly identify flaws and make improvements, which ultimately leads to a better end result.


Finally, we use design thinking to foster collaboration and creativity within our organization. By bringing together diverse perspectives and encouraging brainstorming and experimentation, we are able to generate a wide range of ideas and approaches. This not only leads to better outcomes but also creates a more engaging and fulfilling work environment for our team.

Design Thinking in Action


How IDEO and Airbnb used empathy, experimentation, and iteration to create innovative products and services?



A great example of design thinking in action is IDEO, a design firm that has worked with a number of leading companies to develop innovative products and services. IDEO’s approach is based on empathy, experimentation, and iteration, and they have used it to create products such as the first mouse for Apple, and services such as the redesign of the emergency room at Stanford Hospital.


Another example is Airbnb, the online marketplace for short-term rentals, which uses design thinking methodologies to identify the pain points of their customers and iterate on their product in order to make it more user-friendly and efficient. As a result, Airbnb was able to successfully disrupt the traditional hotel industry and become one of the most valuable companies in the world.

Empathize, Experiment, Refine


“The Power of Design Thinking for Innovative Business Solutions”


Design thinking is an effective process that aids businesses in developing novel goods and services as well as finding more effective and efficient solutions to challenging business issues. Companies may create ground-breaking goods and services that really satisfy their clients by empathising with their requirements, experimenting with novel concepts, and refining solutions. Design thinking also promotes a culture of creativity and experimentation, which may result in long-term success and sustainable growth.



Design thinking can be applied to various industries and challenges, making it a versatile tool for companies seeking to stay ahead of the competition and achieve long-term success. The design thinking process is a powerful tool that can help create products, services, and experiences that delight their customers. By emphasizing, defining, ideation, prototyping and testing, design thinking enables unthinkbale to uncover unmet user needs, generate innovative ideas, and test and refine their solutions to ensure they meet the desired outcomes. By embracing design thinking, unthinkable gain a competitive advantage over others by creating more user-centric, efficient, and effective solutions that address real-world problems.



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