Social
Marketing 3 min read

Role of social media marketing in user acquisition & user engagement

Role of Social media for businesses

What is Social Media Marketing?

Social media marketing aka word-of-mouth marketing has become an essential component of any business strategy, as it provides a powerful and cost-effective way to reach a large and diverse audience. If the targeting is done right, it can do wonders for your business, especially in user acquisition and user engagement. 

Social Media – B2B or B2B user acquisition?

Popular social media platforms are Meta formerly known as Facebook, Instagram, Twitter, and Linkedin. The former is known for B2C marketing and later one is primarily used for generating B2B (business-to-business) leads for the business. Social media is essentially used by brands to reach a  large audience and attract new users to buy/sell the products or services, It can also help to drive traffic to the website. Additionally, social media advertising allows businesses to target specific demographics, such as age, location, and interests, increasing the chances of attracting the potential audience.

How Social Media can help Acquire users?

Once a business has acquired users, social media can also be used to engage with them and build a community. Platforms such as  Facebook and Twitter allow businesses to interact with users in real time, answering questions and addressing concerns. Social media also provides a platform for businesses to share content and updates, keeping users informed and engaged with the brand. Moreover, Social media is used by brands to gain relevant customers who can buy their products/services. It helps the business to build brand awareness, businesses can establish a strong presence, and create a positive image in the minds of potential users. 

What is Influencer Marketing?

Influencer Marketing on social media can be a highly effective way to attract new users, as influencers have a large following and can promote a brand to a highly targeted audience. Tiktok, Twitter, and Instagram are highly recommended for influencer marketing. 

Do you need more leads for your business or want to lower your CPA?

Social media can help businesses to lower their CAC and give a return on investment (ROAS). If the brand is in need of more leads and lowering its CPAs, social media is one of the best ways to acquire users in a cost-effective way.

How does the Social Media campaign optimise CPA?

  1. Targeting specific demographics: By targeting specific demographics such as age, gender, and location, the APA on social media can be optimized to reach the most relevant audience and increase the likelihood of conversion. 
  2. Utilising retargeting: Retargeting is a powerful tool for CPA optimization on social media. By targeting users who have previously interacted with your brand, you can increase the chances of conversion and reduce the cost per acquisition. 
  3. A/B testing: A/B testing is a great way to optimize CPA on social media. By testing different ad variations, you can determine which ad copy, images, and call-to-action are most effective in driving conversions. 
  4. Lookalike audiences: Lookalike audiences allow you to reach users who have similar characteristics to your existing customers. By targeting these users, you can increase the chances of conversion and optimize your CPA. 
  5. Optimizing landing pages: Optimizing landing pages is an important aspect of CPA optimization on social media for conversion ads. By ensuring that your landing pages are optimized for conversions, you can increase the chances of conversion and reduce your CPA. 

In conclusion, social media marketing plays a crucial role in user acquisition and engagement for businesses. With the ability to reach a large audience, target specific demographics, build a community, increase brand awareness and even use influencers, social media platforms are an essential tool for any business looking to grow and succeed in the digital age.

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