In recent years, be it in the architectural field or the software development industry, companies try to focus more on people and their needs. They try to build connections with their customers and work on finding solutions to effectively meet those requirements.
One of the key approaches that companies embrace to achieve this goal is to adopt a Design Thinking process. It’s a customer-first approach to design experiences, products, strategies, processes, services, etc. It employs an iterative, hands-on approach to building innovative solutions.
What exactly is design thinking and how does it help in improving the customer experience of a software product? Let’s find out in the latter section of this article.
To put it in layman’s terms, design thinking is a philosophy and a set of tools to resolve a problem creatively. The entire process revolves around a deep interest in understanding people, and their needs, and building a solution accordingly.
While a product is built, the design thinking practice is adopted simultaneously through continuous experimentation- sketches, prototypes, trials & testing of ideas or concepts. When practicing design thinking, the development team puts itself into the shoes of customers to realize their actual problems, and challenges, and identify a fair solution to deliver an immersive experience. It focuses more on finding a solution rather than a problem.
Design Thinking is an iterative approach and is executed in stages. The five major steps involved in the design thinking process are:
These are not a particular flow or a set of patterns that you must follow in order to achieve the end goal. These steps are very flexible in nature, so you can implement them at any stage of software development. So the following steps are:
It’s about empathizing with the people you are designing for.
Design thinking is not a set of instructions that you must follow to achieve your goal, rather it is a mindset combined with multiple exercises to choose the right solution to a problem.
Moreover, most of the software products that are developed using the traditional development approach do not consider the user data, thus resulting in lower user engagement, retention rates, and CLV (customer lifetime value).
At Unthinkable, our core ideology is to make the user a part of our software development process from the beginning and gain actionable insights at every stage of the development cycle to make real-time iterations.
One of the innovative examples of how we implement design thinking for building immersive experiences is Fimbre. This community-based recommendation solution has won MUSE Creative Award for its innovative customer experience.
So, if you want to bring innovation to your business plan and need a creative partner then we are here to assist you. Book a free consultation with us now.