ReminderMedia provides unique client follow-up tools for various industries. With an established foundation in the real estate market and a booming rise in the financial and insurance industries, They have developed the techniques and innovations that allow every industry to take advantage of referrals and repeat business like no other products available. The team at ReminderMedia carries well over 30 years of experience in advertising, sales, and marketing. Supported by advanced technology on the back end, their IT staff and programmers are second to none.
Cleaning and enrichment of data records for ReminderMedia with 99.9% accuracy
Unthinkable helps ReminderMedia solve the issue of data decay by cleaning and enriching its data records that have been accumulated over a period of time.
Country: United States
Industry: Advertising & marketing
Customer Profile: Established in 2003, ReminderMedia has since been providing unique and top-of-the-line client follow-up tools for many industries.
Business Situation: The client was facing the challenge of decayed data over a period of time. Their database had become incomplete, inaccurate, and outdated and required data enrichment to remain relevant.
Data steward team size
Total time invested
The client was looking to partner with a company offering data management services to clean, enrich and update its decayed database. The major challenge was to complete the missing prospect data that was making its database irrelevant. They came across the data management services by Unthinkable Solutions to perform data enrichment and firmographics enrichment for its database.
Our expert data stewards began the process with data cleaning since data decay was a major issue for the client. Data enrichment was the next step wherein all the data records were rectified by filling in missing information, checking facts and updating them, and ensuring the accuracy and quality of data while at it.
Data security and privacy protocols were firmly followed to ensure there was no scope for any data breaches or compromise.
Firmographics enrichment was also performed to enhance the data quality and take it a notch higher. With firmographics, the data was classified and sorted on the basis of company attributes such as performance, revenue, employee size, etc. This aimed to help the client's sales and marketing teams in planning future campaigns with relevant data records in place.
Following are the key highlights of the project:
● Data enrichment services were performed along with Firmographics to clean and enrich the database.
● Missing data was updated to complete the incomplete prospect records.
● All the inaccurate and outdated data was updated to ensure data accuracy.
● The data stewards were able to achieve 99.9% accuracy while working on the client database.
Things have been going very well. The teams demonstrate a genuine investment in the success of our projects. Whenever we give them feedback, they’re very receptive to it.