Success Story
About the Client
Our client provides a cloud-based communications technology platform that enables businesses to integrate messaging, voice, video, email, and authentication capabilities directly into their applications through APIs and developer tools. The platform simplifies complex telecom infrastructure and allows organizations to build scalable, real-time communication features within web and mobile applications, helping developers create seamless digital engagement and interaction experiences.
Business Situation and Requirements
The client had a large database with over a million contacts, but much of the data had become outdated, incomplete, or incorrect over time. This made it difficult to rely on the data for decision-making and outreach. Managing and updating such a large volume of records was a major challenge for their team.
The client wanted to clean, update, and enrich their data to make it more accurate and useful. Their goal was to improve the quality of their Salesforce database by working with a reliable partner who could handle data securely and help maintain up-to-date, relevant information.
To achieve this, the client chose Unthinkable for its experience in data management and strong focus on security. They trusted the team to handle large datasets efficiently while following the right protocols.
Some of the client’s key requirements were:
Clean and remove outdated, incorrect, and irrelevant records from a database of over 1 million contacts.
Enrich existing records by adding relevant and updated information for better usability.
Update missing fields such as job titles, email IDs, company names, and other key contact details.
Standardize the entire Salesforce database to ensure consistency across all records.
Process and manage large volumes of data efficiently while maintaining accuracy.
Ensure strict security and privacy protocols while handling sensitive customer data.
Solution
Our expert data stewards began cleaning and enriching the client’s database of over 1 million records. The project focused on three key services: firmographics enrichment, content enrichment, and hierarchy management.
During firmographics enrichment, company data was classified by size, revenue, location, market share, and performance. This helped the client understand prospects better, filter out unsuitable companies, and organize the data systematically for easier use.
Content Enrichment
- Structured and added context to all data records.
- Provided highly relevant recommendations to prospects.
- Helped the client better understand content items for engagement.
Hierarchy Management
- Verified and organized relationships across multiple hierarchies.
- Made it easy to view, analyze, and navigate data across systems.
- Ensured all relationships were accurate and up to date.
Secure Data Handling
- Performed all work within the client’s own systems and servers.
- Used VPN access to keep data fully secure.
- Prevented any risk of data breaches.
Firmographics Enrichment & Daily Processing
- Classified companies by size, revenue, location, market share, and performance.
- Filtered out companies outside the client’s target market.
- Processed over 5,000 records daily to keep data fresh.
Data Accuracy & Completion
- Filled missing fields and updated incomplete records.
- Verified both valid and invalid data in real-time.
- Maintained data relevance and accuracy continuously.
Impact
The project with Unthinkable transformed the client’s Salesforce database, cleaning and enriching over a million records. Outdated and incomplete data was corrected, giving the sales and marketing teams reliable, up-to-date information to improve outreach and engagement.
With more than 5,000 records processed daily, the client can now run successful campaigns consistently.
Accurate firmographics, content, and hierarchy data enable smarter targeting, uncover new opportunities, and ensure the database remains structured, secure, and continuously maintained for ongoing digital engagement.
1M+
Accounts cleared
30+
data stewards engaged
98%
Accuracy
