Success Story
About the Client
Our client is a Germany-based global health-tech company delivering technology-driven healthcare solutions across medical imaging, laboratory diagnostics, managed services, consulting, and health IT. As it expands into advanced areas such as therapeutic and molecular diagnostics, the organization aims to transform traditional healthcare delivery through digital innovation. With over 40,000 employees and operations spanning nine countries, the client continues to scale its global healthcare impact.
Business Situation
The global healthcare technology landscape demands not only innovative medical devices but also effective ways to communicate their value to stakeholders. Traditional brochures were bulky, and email communications were unreliable in hospital settings with limited connectivity, leaving field representatives without seamless access to critical product information during on-site demonstrations.
To overcome these challenges, the client required a web-based, iPad-enabled sales application that could provide their global field team with anytime, anywhere access to product content, including videos, literature, and high-resolution images.
The solution needed to deliver a smooth, high-performance user experience reflecting the sophistication of the ultrasound machines, while being scalable for a geographically distributed workforce. They sought a technology partner with deep healthcare expertise and strong UI/UX capabilities, and Unthinkable was selected to design and develop a user-centric, visually compelling application tailored to these needs
On the development front, the requirements included:
Conceptualizing, designing, and developing an iPad-based sales application bundled with the complete sales content ecosystem.
Creating a virtual interface with seamless screen transitions and glitch-free UI to deliver an immersive user experience.
Architecting a robust and scalable application capable of supporting a global sales team without performance degradation.
Providing ongoing support, maintenance, and continuous functional and technological enhancements.
Ensuring offline access to critical product content for hospital environments with limited or unreliable internet connectivity.
Designing an intuitive and visually compelling UI/UX that mirrors the sophistication of the ultrasound machines and supports quick adoption by diverse users.
Solution
Unthinkable created a comprehensive iPad-based sales application to replicate the real-world experience of using the client’s ultrasound machines. The project began with on-site product demonstrations and hands-on sessions with sonographers to capture business requirements and usability insights, which informed a clear technology roadmap for global sales teams. Built using Ionic, AngularJS, ngAnimate, and Apache Cordova with a Hybrid Agile approach, the app delivers scalable performance and seamless updates.
Central to the solution is an intuitive, immersive workflow simulator that mirrors real machine controls, allowing prospects to virtually “test drive” the devices, explore features, and access preloaded videos and literature, transforming demonstrations without the logistical burden of transporting expensive equipment.
Key Features
Virtual Workflow Simulator
The app replicates the real ultrasound machine’s controls, including button layouts, workflow paths, and operational sequences, enabling sales representatives to conduct realistic demonstrations. Prospects can interact with the system virtually, exploring key features such as protocols, annotations, and body markers, gaining hands-on familiarity without the logistical challenge of transporting expensive equipment. This simulator bridges the gap between physical product experience and digital sales, making complex workflows accessible and easy to understand for healthcare professionals in any setting.
Immersive 3D Experience
The application delivers high-fidelity, interactive 3D visualizations of the ultrasound system, including touchpad, trackball, and full monitor panel controls. Users can explore every operational aspect of the machine in a realistic digital environment, helping them understand workflows and functionality intuitively. This immersive experience ensures that demonstrations are engaging, informative, and visually compelling, allowing prospects to “experience” the product virtually, while sales teams deliver consistent, professional presentations across geographies.
Dynamic Model Comparison
The app enables users to seamlessly switch between different ultrasound machine models, with dynamic display of features, options, and packages such as Nuance PowerScribe 360 and M&R. This allows prospects to compare configurations side by side, understand key differentiators, and make informed purchasing decisions. By integrating real-time content updates, the feature ensures accuracy of specifications and streamlines the sales process, empowering field teams to provide tailored recommendations based on client needs, workflow requirements, and budget considerations.
Preloaded Sales Content
The application comes with a comprehensive repository of videos, literature, guides, and product insights, functioning as a digital sales companion for field representatives. Sales teams can access product demos, operational tutorials, and detailed feature explanations anytime, even in offline hospital environments with limited connectivity. This ensures consistent messaging, reduces dependence on physical brochures, and allows prospects to explore additional content independently, enhancing engagement, building trust, and ultimately driving more informed purchasing decisions.
The Impact
The iPad application received strong internal endorsement during the global sales meeting and continued to gain widespread support after its rollout. Sales teams quickly adopted the app as a core part of their engagement strategy, using it to deliver consistent and compelling product demonstrations across regions. Following the launch, several new customers cited the digital campaign and app experience as a key factor in their decision to engage with the client.
By replacing static sales collateral with an interactive, immersive experience, the app significantly increased awareness of the new ultrasound system. It empowered prospects to better understand the product’s capabilities, compare configurations, and ultimately make more informed purchasing decisions.
5000+
Global Users
1M+
Demonstration Sessions
47%
Increase In Client's CSAT Score
