TABLE OF CONTENT

About the Client

India’s premier online beauty and wellness retailer, Nykaa, serves over 20 million users, processing 500,000+ daily orders. With 1,200+ brands and six warehouses across India, Nykaa offers an extensive selection of cosmetics, skincare, fragrances, and wellness products. As an e-commerce unicorn, Nykaa continuously innovates to enhance customer engagement and optimize performance.

Business Situation

High Traffic Load – Required a scalable solution to support millions of concurrent users.
Defect Leakage – Needed to minimize errors from unit to functional testing.
Long Regression Cycles – Testing process slowed down time-to-market for new features.
Load Balancing Issues – Needed optimization to maintain performance during peak traffic.
Automation Requirements – Required automated testing for critical features to improve efficiency.
Cost-Effective Testing – Sought a scalable yet affordable testing strategy for long-term benefits.

The Solution

Unthinkable implemented a comprehensive performance testing strategy that improved Nykaa’s platform efficiency, reduced regression time, and ensured seamless load handling. Using Agile methodologies, we executed functional, automation, and performance testing in parallel.

Developed a 4,000+ test case suite – Ensured end-to-end functional verification.
Automated Regression Testing – Reduced test cycle time significantly.
Load Testing via JMeter – Simulated 10,000 concurrent users to assess server capacity.
Optimized Load Balancing – Ensured stable performance during high-traffic periods.
Automated Key Feature Testing – Achieved 75-80% reduction in manual effort.
Continuous Monitoring & Reporting – Provided insights for ongoing optimization.

The Impact

Within three months, the user community network grew to 150K monthly visits and 250K subscribers, with 13K new members joining weekly. Our automation testing cut regression cycles from 15 days to under two days, reducing error rates by 99%. The cost and time associated with testing dropped significantly. Additionally, response times for the Q&A and shoppable video platforms were optimized to 1 and 1.6 seconds, respectively, ensuring a seamless user experience.

Conclusion

Unthinkable’s testing and optimization strategies enabled Nykaa to enhance its platform’s scalability, reliability, and performance. By leveraging automation, load balancing, and Agile methodologies, we minimized errors, accelerated deployment cycles, and optimized resource allocation. Our testing framework ensures long-term efficiency, enabling Nykaa to sustain growth and deliver an unparalleled shopping experience. The collaboration has fortified Nykaa’s digital infrastructure, making it future-ready for upcoming innovations.