Business Situation & Requirements
The client, a leading Indian OTT platform, aimed to expand beyond traditional streaming by offering fans personalized interactions with celebrities. They needed a scalable, real-time engagement ecosystem capable of handling video calls, messaging, live events, and tiered subscriptions while ensuring secure payments and seamless experiences for both celebrities and fans.
To achieve this, the client required a platform that enabled direct fan-celebrity interactions, flexible monetization through subscriptions and paid engagements, robust event and profile management, and an intuitive mobile-first interface, supported by a secure backend and comprehensive administrative tools.
The key requirements were:
Define scalable architecture and tech stack aligned with performance and growth needs
Design an intuitive, engaging mobile UX, ensuring seamless onboarding and smooth navigation
Enable real-time video, voice calls, and messaging with secure low-latency infrastructure
Integrate secure payment systems supporting subscriptions, pay-per-use, and bookings
Build dedicated dashboards for celebrities and audiences to manage interactions and content
Develop a centralized admin portal for user management, content moderation, payments, and analytics
