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National Nutrition, a leading Canadian vitamin and supplements retailer with 25 years of market presence, faced significant challenges in maintaining their competitive edge due to an outdated eCommerce platform. Their business model combined both offline retail (70%) and online sales (30%), requiring a modern digital solution to expand their market reach and improve operational efficiency.

Key Challenges Faced By National Nutrition:

01 High bounce rate of 57.3% due to poor user experience

02 Outdated technical architecture based on DotNet

03 Multiple code bugs and unnecessary plugins affecting performance

04 Inefficient supply chain with manual order processing

05 Human-factor errors in operations

06 Limited ability to scale online presence

These issues were severely limiting National Nutrition's ability to grow their online business and maintain competitive advantage in the digital marketplace.

Unthinkable's Targeted Approach: Platform Modernization and Process Automation

We identified two key areas that could dramatically improve National Nutrition's business operations:

1. Modern eCommerce Platform Development:

Built a new Magento Community Edition-based platform
Completely redesigned user interface for better experience
Implemented modern technical architecture
Created flexible system for promotional activities
Enhanced payment integration options

Improved SEO capabilities through WordPress integration

2. Comprehensive Backend Automation:

Developed integrated ERP system for operations management
Automated inventory management processes
Streamlined supply chain operations
Digitalized invoice management
Automated order preparation workflow
Implemented efficient purchase cycle management

Created custom reporting system using MYSQL queries

Quick Poll

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Performance Optimization

User Experience

Platform Integration

Inventory Management

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The Impact: Transformative Business Results

The implementation of the modernized platform and automated processes delivered significant measurable improvements:

01 Efficiency and Performance

The new platform achieved a remarkable 28% increase in overall operational efficiency through improved workflows. Customer experience saw dramatic improvement with a 67% reduction in cart abandonment rate. The system successfully processed over 10 million orders while automating 7 key operational processes, significantly reducing manual workload.

02 Data and Integration Management

Our team successfully migrated over 1 million customer records and 6 million order records without any data loss or disruption. The platform seamlessly integrated with Canada Post for streamlined logistics operations, while Mailchimp integration enabled sophisticated marketing automation capabilities.

03 Enhanced Business Capabilities

The modernized platform introduced comprehensive promotional management tools and an advanced gift card system. Customer engagement improved significantly through integrated blogging capabilities, while new reporting and analytics features provided deeper business insights for better decision-making.

The modernization initiative had far-reaching effects

Significant improvement in online market presence
Enhanced customer experience and satisfaction
Reduced operational costs through automation
Better data-driven decision making capabilities
Improved scalability for future growth
Stronger competitive position in the digital marketplace

Conclusion

By leveraging modern technology and strategic automation, Unthinkable's transformation of National Nutrition's digital platform demonstrates how the right technological approach can revolutionize a traditional retail business. The remarkable improvements in efficiency, customer experience, and operational capabilities have not only solved immediate challenges but have created a robust foundation for future growth. Through this successful modernization, National Nutrition has evolved from a traditional supplements retailer to a digital-first company, ready to capture new market opportunities and meet evolving customer expectations in the competitive health and wellness sector.