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Hyperlocal Ecommerce

Optimizing Order Management for Bahrain Leading Hyperlocal Marketplace
Unthinkable streamlined Bahrain’s top hyperlocal marketplace by automating last-mile delivery, enhancing vendor management, and improving real-time driver coordination for seamless order fulfillment and customer satisfaction

TABLE OF CONTENT

About the Client

Homiez is Bahrain’s premier hyperlocal marketplace, connecting consumers with small businesses offering groceries, maintenance, cleaning, catering, and more. The platform empowers local vendors to establish a digital presence, providing customers with a wide range of services.

Business Situation

  • Manual Delivery Management – Orders and driver assignments were handled via spreadsheets and calls, causing inefficiencies.
  • Scalability Issues – Required a robust infrastructure to accommodate a growing vendor network.
  • Vendor & Product Customization – Needed regional flexibility in vendor and product listings.
  • Commission Management – Ensuring fair and automated commission calculations for delivery personnel.
  • Driver-Friendly Mobile App – Required an intuitive UI for easy navigation and communication.
  • Real-Time Communication – Needed live chat and tracking to enhance customer-driver coordination.

The Solution

Unthinkable developed a scalable order management system to automate delivery assignments and optimize last-mile logistics. The solution improved driver coordination, reduced delays, and streamlined vendor management.

  • Built a Web-Based Delivery Management System – Automated driver assignments and delivery tracking.
  • Developed a Driver Mobile App – Simplified navigation, scheduling, and customer communication.
  • Leveraged PubNub APIs – Enabled real-time chat and location tracking.
  • Optimized Vendor & Product Listings – Ensured flexibility across different regions.
  • Implemented Commission Management – Automated fair incentives for delivery personnel.
  • Enabled Auto-Assignment of Drivers – Reduced manual intervention for faster order fulfillment.

The Impact

The new order management system significantly reduced delivery delays and improved operational efficiency. By automating driver assignments and integrating real-time tracking, Unthinkable eliminated manual inefficiencies. Vendors benefited from seamless product listings, and drivers experienced better workflow management. Customer satisfaction improved due to faster and more reliable deliveries. The platform now requires minimal manual intervention, ensuring long-term scalability for Homiez’s growing business.

Conclusion

Unthinkable’s solution transformed Homiez’s operations by introducing automation and real-time data capabilities. The optimized delivery management system enhanced vendor collaboration, driver efficiency, and customer satisfaction. By leveraging cutting-edge technology, Homiez now operates a seamless, scalable, and highly efficient hyperlocal marketplace, reinforcing its position as Bahrain’s leading eCommerce platform for local businesses.

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