Success Story
About the Client
The client is a UAE-based gaming company focused on delivering engaging online experiences. It offers a wide betting menu with detailed statistics for live and upcoming games. Alongside its core services, the company supports social initiatives, including scholarships, disability programs, and cancer care efforts.
Business Situation & Requirements
The client aimed to launch a lottery-style gaming application in the UAE but had to navigate strict regulatory and legal constraints, as conventional lottery models conflicted with Sharia-compliant guidelines. This created complexities in ensuring legal alignment while building user trust and driving engagement. Additionally, the client needed to differentiate the concept from traditional gambling-based systems and design an engagement model that would be both compliant and commercially viable.
The client had a patented Sharia-compliant concept where users would not directly purchase lottery tickets. Instead, they would earn points through purchases made via an online store or a network of 15,000+ physical outlets, unlocking eligibility to participate after reaching a defined threshold.
The client required a technology partner to build a secure, scalable, and user-friendly application that could successfully translate this unique concept into a market-ready product.
Key requirements were:
Conceptualize the lottery system and define user journeys through detailed user stories
Design wireframes and UI/UX for seamless user experience across platforms
Develop business logic to support Sharia-compliant lottery participation
Build two integrated platforms: an e-commerce system and a lottery application
Enable customizable backend and frontend for operational flexibility
Ensure high scalability, secure transactions, and reliable system performance
Solution
Unthinkable began with a detailed analysis of the business idea to define product vision and scope. They developed two integrated applications, Marengo for seamless purchases and token generation, and a lottery platform for participation, ensuring intuitive user journeys, efficient administration, and secure, reliable transactions.
The team developed two integrated applications with a clear user experience. The e-commerce platform enabled product purchases and token generation, while the lottery system supported number selection and participation. Admin modules allowed configuration of lotteries, prizes, and rules. Secure user verification and encrypted data storage ensured safe transactions and system control.
The key features developed are:
Scratch Code Management:
- Generate millions of unique 16-digit scratch codes
- Link codes with user details and insurance MSD
- Enable admin approval for activation and deactivation
- Support scratch card creation for retail distribution
Token Management:
- Create tokens linked to user purchases
- Manage validity with start and expiry dates
- Enable batch creation and bulk processing
- Route tokens for super admin approval
Divisor Management:
- Automate token allocation based on purchase value
- Define logic for token distribution ratios
- Ensure accurate mapping of tokens to buyers
- Support flexible configuration of divisor rules
Add Lotto:
- Configure the minimum tokens required for participation
- Set cutoff dates and lottery timelines
- Define prize structure and winner distribution
- Support cash, physical rewards, or token-based prizes
Testing & Performance:
Implemented automated testing using Selenium to improve reliability and speed. Validated multiple use cases under different conditions. Ensured smooth performance during peak loads. Designed the system to support over 50,000 concurrent users and scale efficiently up to 100,000 users.
Support & Maintenance:
Provided 24/7 post-production maintenance to ensure continuous availability. Monitored system performance and stability regularly. Identified and resolved issues quickly to minimize downtime. Delivered dedicated support for web and mobile platforms, ensuring smooth operations and consistent user experience across environments.
The Impact
Unthinkable defined the application, infrastructure, and data architecture to support a stable and scalable launch in the UAE. The platform handled early demand effectively, achieving 20,000+ mobile downloads within eight days and onboarding over 30,000 web users, while supporting a lottery size of AED 35,000,000+.
The application saw steady adoption across the UAE, with 10,000+ registered players and availability across 15,000+ lottery outlets. This growth reflects strong user interest in the model. The client is moving ahead with enhancements, including multi-currency support and live streaming of lottery draws.
AED 35,000,000+
Lottery Size
15,000+
Lottery Outlets
10,000+
Registered Players
