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  • Product Discovery Services

    Helping you mitigate disconnect between user needs and your software product

    Product discovery is a method of deeply understanding your users to develop software products that perfectly meet their expectations and needs. It is a critical process in software engineering because if you do not meaningfully approve or disapprove your assumptions about your user’s needs, it might lead to a huge disconnect between your product and the customer’s expectations.

    Unthinkable helps you conduct empirical user research using qualitative and quantitative user data which helps you discover the most optimal features, design language, architecture, and technology stack for your product.

    Our Product Discovery Services
    Research & Strategy

    A team of subject matter experts carefully conduct research and analyze information about your project, its market, end users etc. Based on research, the team strategizes scope of work and the way ahead.

    Test & Validation

    Validate your product ideas and its feasibility with our team of experts along with detailed testing on every phase of product discovery & development.

    MVP Development

    End-to-end MVP development services ranging from business analysis to product development to get a detailed outline of your idea with well defined features. 


    Get a wide range of wireframes of your product design to ensure it meets your business requirements and caters to the users’ needs.

    Our Product Discovery Approach

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    Concept Analysis

    for market research & persona identification

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    Requirement Analysis

    to identify your key differentiating features

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    Product Framing

    to identify must-have features and define an MVP

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    to outline UX from a design perspective

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    Architecture Planning

    to suggest an optimal technology stack

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    Techno-Commercial Proposal

    for estimates and product development plan

    We Help You To

    Understand your users at an early stage

    We help you understand your users at an early stage by providing an analysis of actual demographics, motivations, behavior patterns, and goals that help you transform an idea into a user-fit product.

    Test your business idea

    Test your assumptions without losing sight of the untapped future possibilities. Reap the benefits of the best-in-class development services to determine your product USP, market size, and competition, allowing you to test the waters practically.

    Choose the best technology fit

    We help you choose the right tech stack for software products based on the functional requirements, market trends, and user behavior.

    Reduce your risks

    We help you develop your ideas and picture the risk associated with your desired product or service. We also help you define the end product vision to your early customers and collect valuable feedback to set for future iterations.

    Speed up time to market

    Create clear, logically drafted requirement specifications with the help of models, use-case diagrams, feasibility analysis, and other such tools to provide you with a reliable product development roadmap.

    Pave way for future development

    Forge a clear path with future-forward and intelligent choices that will drive your company’s growth. Get insights on changing customer demands, upcoming technologies, and emerging industry ecosystems to create actionable strategies that transform your idea into real-world results.

    Have a software product idea in mind?

    Meet Our Customers

    Over the last few years, we have utilized our data-driven software engineering services to develop 100+ web and mobile for organizations of varied sizes and domains.