Business Situation
Technology is the backbone of Lenskart’s business model. When technology becomes obsolete it turns out to be an obstacle in business growth, it becomes imperative to give it an overhaul. Lenskart was struggling with an outdated business application which was unable to cope up with ever-changing customer expectations. Moreover, it was becoming challenging to convert a high volume of traffic into customers due to a conventional UI/UX. Lenskart made plans to expand and customize the capabilities of their platform for their existing and prospective customers. The updates had to address the needs of modern businesses as well as leverage innovative technologies.
Key Business Requirements:
The Lenskart portal was unable to support the latest browser versions and devices. The UX design practices used by Lenskart were no longer effective for high traffic volumes with complex navigation structures and intrusive action items
The Lenskart team was unable to integrate technology with their promotional activities, hence was losing out on marketing opportunities
Lenskart needed to quickly ramp up their technology team that would help them implement new functions. One of the team's critical requirements was an ability to capture business ideas, come up with technology solutions and apply them
