Business Situation and Requirements
The client had a large database with over a million contacts, but much of the data had become outdated, incomplete, or incorrect over time. This made it difficult to rely on the data for decision-making and outreach. Managing and updating such a large volume of records was a major challenge for their team.
The client wanted to clean, update, and enrich their data to make it more accurate and useful. Their goal was to improve the quality of their Salesforce database by working with a reliable partner who could handle data securely and help maintain up-to-date, relevant information.
To achieve this, the client chose Unthinkable for its experience in data management and strong focus on security. They trusted the team to handle large datasets efficiently while following the right protocols.
Some of the client’s key requirements were:
Clean and remove outdated, incorrect, and irrelevant records from a database of over 1 million contacts.
Enrich existing records by adding relevant and updated information for better usability.
Update missing fields such as job titles, email IDs, company names, and other key contact details.
Standardize the entire Salesforce database to ensure consistency across all records.
Process and manage large volumes of data efficiently while maintaining accuracy.
Ensure strict security and privacy protocols while handling sensitive customer data.
