Business Situation
The global healthcare technology landscape demands not only innovative medical devices but also effective ways to communicate their value to stakeholders. Traditional brochures were bulky, and email communications were unreliable in hospital settings with limited connectivity, leaving field representatives without seamless access to critical product information during on-site demonstrations.
To overcome these challenges, the client required a web-based, iPad-enabled sales application that could provide their global field team with anytime, anywhere access to product content, including videos, literature, and high-resolution images.
The solution needed to deliver a smooth, high-performance user experience reflecting the sophistication of the ultrasound machines, while being scalable for a geographically distributed workforce. They sought a technology partner with deep healthcare expertise and strong UI/UX capabilities, and Unthinkable was selected to design and develop a user-centric, visually compelling application tailored to these needs
On the development front, the requirements included:
Conceptualizing, designing, and developing an iPad-based sales application bundled with the complete sales content ecosystem.
Creating a virtual interface with seamless screen transitions and glitch-free UI to deliver an immersive user experience.
Architecting a robust and scalable application capable of supporting a global sales team without performance degradation.
Providing ongoing support, maintenance, and continuous functional and technological enhancements.
Ensuring offline access to critical product content for hospital environments with limited or unreliable internet connectivity.
Designing an intuitive and visually compelling UI/UX that mirrors the sophistication of the ultrasound machines and supports quick adoption by diverse users.
