Business Situation

The eye care industry has seen rapid expansion, with growing patient volumes and increasing demand for specialized services. As the largest integrated ophthalmic network in the U.S., the client faced mounting operational challenges managing hundreds of daily patient visits. 

Each location relied on a third-party EHR system to handle patient records, appointments, billing, telehealth, and insurance claims. However, as the network scaled, the system struggled to keep up with complex workflows. To add to it, recurring licensing fees became a significant financial burden for them.

Recognizing the need for a more agile and cost-effective solution, the client envisioned a custom-built EHR tailored to the nuances of ophthalmology. 

To address these challenges, the client partnered with Unthinkable to build a purpose-led platform that aligned tightly with their clinical workflows and operational needs. The solution replaced third-party systems with a unified infrastructure, driving measurable gains in efficiency and reducing long-term costs. This shift wasn’t just technical, it redefined how care was coordinated across the network, enabling smoother operations everywhere.

Key technical requirements