Business Situation and Requirements
While the traditional wealth management industry has been slow to adopt technology, CircleBlack has been a pioneer. Its web-based platform already allowed RIA firms and their clients to manage end-to-end investment portfolios. Advisors could oversee multiple client accounts, while clients accessed their own accounts through configurable dashboards. This made portfolio management transparent and efficient for all stakeholders.
However, CircleBlack wanted to reach younger investors and expand its presence. Therefore, the company sought a technology partner with both industry expertise and technical skills to build a mobile app. After careful evaluation, CircleBlack chose Unthinkable for its proven experience in wealth management solutions and ability to deliver seamless, user-centric designs. The app would replicate all web platform features within an intuitive UI/UX. Additionally, small enhancements were planned to make the mobile experience unique and engaging for every user.
Their key requirements included:
Intuitive & Enhanced Mobile Experience: Design a simple, easy-to-use interface, so that the mobile app provides a unique and engaging experience compared to the web platform.
Detailed Data Visualization: Provide clear and interactive charts and graphs, making financial data easier to understand and analyze.
Transparent Information Sharing: Allow advisors and investors to easily view and share information, ensuring open communication and collaboration.
End-to-End Portfolio Management: Offer a complete, interactive experience for RIAs that covers the full investment portfolio workflow from start to finish.
Secure Document Exchange: Ensure safe and reliable sharing of financial documents between advisors and clients, protecting sensitive information at all times.
Flexible Bank Authentication: Support multiple authentication methods depending on the specific bank linked to each investment account, making access seamless and secure.
