Business Situation and Requirements
Travelers usually spend a lot of time researching destinations, planning itineraries, and managing budgets, which can become overwhelming. At the same time, traditional travel agencies often rely on fixed packages, limiting personalization. These challenges highlighted the need for a more flexible and user-friendly solution that could simplify planning while still offering meaningful, tailored travel experiences.
With this vision in mind, the client aimed to build a smart, AI-powered solution that makes travel planning more personal and flexible. They wanted users to create plans based on their own interests while still having the freedom to explore. To bring this idea to life, the client chose Unthinkable for its strong experience in building AI-driven products and delivering practical, user-friendly solutions.
Their key requirements included:
Validate the client’s idea by building a market-ready MVP
Design a simple and intuitive UI/UX that suits different types of travelers
Develop a user-friendly platform powered by Gen-AI for personalized plans
Provide tailored itineraries and recommendations based on user preferences, interests, and budget
Integrate with popular platforms to offer real-time updates and suggestions
Launch the MVP within 2 months and collect user feedback for improvements
