Business Situation and Requirements
Group travel and event planning is highly fragmented and inefficient, relying on scattered WhatsApp threads, spreadsheets, emails, and manual coordination. Decisions around destinations, dates, activities, and budgets are time-consuming, often dominated by a few voices, with no structured way to capture group preferences, track shared expenses, or centralize photos and videos.
To overcome the fragmented and manual nature of group travel and event planning, 101 Islands set out to reimagine the entire experience through a unified, mobile-first platform. The goal was to replace scattered conversations, spreadsheets, and disconnected tools with a single application where users could collaboratively plan, decide, and manage every aspect of their trips in one place. Backed by a patented trip-planning framework that enabled group surveys, transparent expense tracking, and shared photo management, the client sought to bring this vision to life as a scalable, market-ready mobile app.
Beyond development, 101 Islands required a strategic technology partner who could help shape the product from the ground up—contributing to experience design, feature ideation, and architectural decisions. Unthinkable was selected for its deep expertise in mobile application engineering and its innovation-led, product-thinking approach.
The key requirements were:
Architect a scalable, future-ready system capable of supporting rapid growth and seamless onboarding of new travel partners and businesses.
Design an intuitive, visually engaging UI/UX that delivers a frictionless and delightful experience for travelers and organizers alike.
Build a comprehensive mobile platform that enables users to plan and manage not just trips, but also group events and related activities in a single, unified experience.
Develop a robust core engine to power collaborative event planning, shared photo management, and transparent expense reporting for each trip or event.
