Business Situation
Powerlook faced a critical juncture in their digital transformation journey. While their web application served as the primary sales channel, the rapidly evolving mobile commerce landscape demanded a strategic shift. The brand recognized that to capture the growing mobile-first consumer base and stay competitive in India’s dynamic fashion market, they needed more than just a mobile-responsive website.
The existing web platform, though functional, had inherent limitations that hindered optimal user engagement and conversion rates. Mobile users, who comprised a significant portion of their target demographic, were experiencing friction in their shopping journey. This gap between user expectations and platform capabilities was becoming a barrier to growth.
Powerlook’s vision extended far beyond merely replicating their web experience on mobile devices. They sought to create a sophisticated, feature-rich mobile application that would not only address current limitations but also set new standards for user experience in the fashion eCommerce space.
After evaluating multiple technology partners, Powerlook selected Unthinkable based on our proven expertise in crafting robust eCommerce solutions and our demonstrated ability to deliver complex projects within aggressive timelines.
Key Technical Requirements:
Conceptualize, design, and develop a mobile application offering an intuitive, seamless product discovery and purchasing journey
Design scalable, efficient architecture for the mobile solution with comprehensive feature planning tailored to enhance user experience
Integrate advanced functionalities including sophisticated order management, intelligent product discovery, digital wallet systems, and personalized user experiences
