Scaling innovation for a leading fitness platform through team augmentation

Success Story

About the Client

The client is a tech-driven wellness brand reshaping how India stays fit. Through a single app, users gain flexible access to thousands of premium gyms and fitness studios across 75+ cities. Designed for both individuals and corporate teams, the platform blends convenience, personalization, and scale allowing people to prioritize health. At the same time, it helps businesses boost employees’ performance.

Country:

India

Industry:

Healthcare

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Business Situation

The client had built a fast-growing fitness platform with over 1 million active users, helping people across India improve their health and wellness. But as user expectations evolved, the mobile app built for simple gym bookings struggled to keep up. And users wanted more: personalized workout plans, AI-driven health assessments, diet tracking, and corporate wellness programs. None of these advanced features were supported by the existing setup.

Recognizing the opportunity to evolve into a full-scale wellness ecosystem, the leadership team faced a critical challenge. Their backend architecture couldn’t handle real-time health tracking, intelligent recommendations, or smooth integration with third-party services. And with a rapidly growing user base, slowing down development or compromising user experience wasn’t an option.

To scale quickly and smartly, the client partnered with Unthinkable Solutions. A dedicated tech team worked alongside their in-house developers to overhaul the backend and build AI-powered features from the ground up.

Key technical requirements:

Deploy a team of developers with expertise in AI for healthcare to integrate seamlessly with the client’s existing setup.
Modernize the mobile app’s backend architecture to enhance performance, reduce latency, and enable integration of advanced wellness features.
Design and implement AI-driven health assessment modules capable of analyzing user data to deliver personalized fitness, nutrition, and wellness recommendations.
Develop a unified admin dashboard to manage users, partner gyms, wellness professionals, clients, and generate actionable usage analytics.
Build a secure, scalable backend infrastructure that adheres to healthcare data privacy regulations.

The Solution

Unthinkable’s approach centered on seamless team augmentation, allowing the client to scale their development capacity without the overhead of traditional hiring processes.

We deployed a dedicated team of senior developers who specialized in healthcare technology and AI implementation.

The team conducted a comprehensive code audit and gap analysis of the existing mobile application.

Based on these findings, Unthinkable developers completely modernized the backend architecture using PHP with the Laravel framework, chosen for its clean, modular structure that could handle complex business logic while enabling rapid feature development. Laravel’s built-in features for authentication, API development, and database management provided for a healthcare application that needed to be both secure and scalable.

Next, we chose PostgreSQL as our database because it’s reliable, secure, and great at handling complex data. It’s been used successfully in health-related systems before, so we trusted it to store sensitive user information safely. Plus, it gave us the flexibility to build features like:

AI-Powered Smart Fitness Coaching

At the core of our solution was AI-powered fitness coaching. We built smart algorithms that analyze user data like goals, activity levels, health metrics, and preferences to deliver personalized workout plans. The system learns from user behavior, adapts in real time, and offers feedback, adjustments, and motivation to keep users progressing and engaged.

Flexible Gym Scheduling System

We revolutionized how users interact with partner gyms by building a sophisticated scheduling system. Users could now explore gyms based on location, available equipment, class schedules, and even crowd levels. The system intelligently suggests optimal workout times based on user preferences and gym capacity.

The booking interface seamlessly integrates with users’ subscription plans, automatically showing available options. Whether someone wants to book a single session or plan their entire week, the system makes it effortless.

Comprehensive Diet and Nutrition Management

Knowing that wellness goes beyond fitness, we built a smart nutrition module that creates personalized meal plans based on user goals, dietary needs, and workout intensity. It recommends foods and portions, tracks intake, and adjusts plans as users progress making nutrition a seamless part of their fitness journey.

In-App Fitness Commerce

To support the client’s revenue increasing strategy, our developers built a fully integrated eCommerce platform within the app. This isn’t just a simple product catalog; it’s an intelligent shopping experience that recommends supplements, equipment, and wellness products based on individual user profiles and fitness activities.

The platform includes secure payment processing, inventory management, order tracking, and customer service features.

Admin Dashboard

We created a powerful administrative interface that gave the client complete visibility and control over their entire ecosystem. This dashboard manages user accounts, partner gym relationships, wellness professional networks, corporate client programs, and detailed analytics all from a single, intuitive interface.

Robust Security Infrastructure

We implemented system-wide security measures throughout the platform including end-to-end encryption, secure API endpoints, compliance with healthcare data privacy standards, and robust authentication systems.

Our team also established comprehensive CI/CD pipelines that enable rapid, reliable deployments while maintaining strict quality control.

The Impact

The revamped backend architecture delivered immediate results: faster load times, smoother user experience, and the ability to support millions of concurrent users without performance issues.

The AI-powered coaching system became a game-changer. Users received personalized fitness guidance that adapted to their progress, driving a sharp rise in engagement and retention. Nutrition planning added another layer of impact connecting workouts with tailored meal plans and turning the app into a daily health companion.

An integrated eCommerce module introduced high-conversion revenue streams, with product recommendations based on real user behavior and fitness data. Meanwhile, corporate wellness programs opened up a new B2B growth channel, supported by the admin dashboard that simplified management and reporting.

With Unthinkable Solutions onboard, user growth surged from 1 million to over 6 million, partner gym networks expanded nationwide and the client firmly established itself as India’s leading fitness tech platform.

6M+

Expanded user base

8,100+

Partner gyms and fitness centers

75+

Cities covered

Scaling innovation for a leading fitness platform through team augmentation

About the Client

Country:

Industry:

Business Situation

The Solution

AI-Powered Smart Fitness Coaching

Flexible Gym Scheduling System

Comprehensive Diet and Nutrition Management

In-App Fitness Commerce

Admin Dashboard

Robust Security Infrastructure

The Impact

6M+

8,100+

75+

Awards & Accolades

Delaware, USA

London, UK

Dubai, UAE

Gurugram, India

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