TABLE OF CONTENT

About the Client

Kundan Gold Private Limited, a subsidiary of the $4 billion Kundan Group, is India's largest private-sector gold refinery. With a presence spanning mining, refining, designing, and manufacturing, the company dominates the precious metals industry. They sought to leverage digital transformation to offer a seamless investment experience, integrating gold and silver trading through an innovative eCommerce platform.

Business Situation

Lack of Digital Infrastructure – Needed a seamless digital solution for gold trading and investment.
Complex Transaction Management – Ensuring secure, real-time transactions with minimal latency.
Customer Engagement Issues – Difficulty in providing quick support and user-friendly navigation.
Security & Compliance – Needed robust encryption and KYC verification for safe transactions.
Market Accessibility – Required a multilingual platform to cater to diverse user demographics.
Integration with Dealers & Jewelers – Needed a smooth interface for retailers to manage sales and inventory.

The Solution

Unthinkable took end-to-end ownership of developing Kundan Gold’s digital trading platform, creating an intuitive, feature-rich experience. The solution enabled users to invest in gold through real-time price tracking, SIP plans, and secure transactions.

Developed a Cross-Platform App – Built in React Native for Android & iOS.
Enhanced Security Protocols – Used encryption and secured KYC document storage.
Multilingual Accessibility – Supported six languages for wider reach.
Integrated Dealer/Jeweler Features – Enabled seamless transactions for retailers.
Real-Time Price Tracking – Provided live updates for informed investment decisions.
Customer Support Integration – Embedded Zendesk answer bot for instant assistance.

The Impact

The digital platform transformed Kundan Gold’s operations, allowing seamless gold trading with enhanced security, usability, and accessibility. With Unthinkable’s expertise, the project was completed efficiently, reducing time-to-market by 50%. The multilingual interface expanded customer reach, while integrated financial tools provided users with investment insights. Unthinkable’s commitment to quality ensured a robust and scalable solution that met the client’s expectations.

Conclusion

Unthinkable’s digital solution has revolutionized how Kundan Gold engages with its customers, creating a future-ready investment platform. By integrating cutting-edge technology, security measures, and multilingual support, Kundan Gold successfully positioned itself as a leader in digital gold trading. The collaboration resulted in a secure, user-friendly platform that bridges the gap between traditional gold investment and modern digital finance, solidifying its impact on India’s digital gold market.