TABLE OF CONTENT

About the Client

Nana Direct is Saudi Arabia’s first online grocery shopping and delivery service, providing a seamless shopping experience for consumers. With a strong presence in the B2C sector, Nana aimed to expand into the B2B market, connecting FMCG retailers and vendors on a single platform. The goal was to simplify demand-supply operations, increase revenue, and enhance operational efficiency.

Business Situation

Market Expansion – Needed a scalable solution to transition from B2C to B2B operations.
Vendor-Retailer Matching – Required an automated system to connect vendors with the best merchants.
Logistics Optimization – Aimed to reduce transportation costs through route planning and cross-docking.
Multiple Payment Integrations – Needed secure and flexible payment options, including COD, BNPL, and POS.
Admin & Merchant Panels – Required dashboards for real-time order tracking and warehouse management.
Technology Stack Selection – Needed the right tech to ensure fast development and seamless scalability.

The Solution

Unthinkable executed a detailed discovery and research phase to understand Nana’s B2B goals. The team then developed a role-based mobile app and web platform to optimize marketplace operations, vendor engagement, and logistics.

Built a Scalable B2B Marketplace – Connected retailers, vendors, and logistics providers on a unified platform.
Developed a Smart Rule Engine – Automated vendor-retailer matching based on location, stock, and ratings.
Integrated Enterprise Logistics System – Enhanced delivery route optimization and real-time tracking.
Implemented Secure Payment Modes – Enabled multiple payment methods for flexibility and convenience.
Created Role-Based Admin Panels – Provided real-time insights for vendors, merchants, and logistics teams.
Ensured Fast Time-to-Market – Delivered a fully functional system in just five months.

The Impact

Within five months of launch, over 900 vendors onboarded, transforming the B2B landscape for FMCG retailers in Saudi Arabia. The platform enabled real-time vendor-retailer interactions, optimized logistics, and streamlined payments, leading to operational efficiency. The seamless marketplace attracted investor confidence, securing $20 million in initial funding. By leveraging automation and smart technology, Nana Direct is set to disrupt Saudi’s B2B eCommerce industry and establish a competitive edge.

Conclusion

Unthinkable’s innovative B2B solution empowered Nana Direct to expand beyond B2C and create a robust digital marketplace for FMCG retailers. By integrating automation, logistics optimization, and secure payment solutions, the platform ensured seamless vendor operations. With a future-ready infrastructure, Nana Direct is positioned for long-term growth, offering unparalleled convenience and efficiency to retailers and vendors across Saudi Arabia. This transformation marks a new era in digital B2B commerce for the region.