Business Situation & Requirements

The global pandemic disrupted traditional healthcare engagement models, forcing organizations to rethink processes dependent on physical interactions. Amid this shift, DIGI5 identified a significant gap in the ecosystem, the disruption of in-person meetings between doctors and pharmaceutical Medical Representatives (MRs). Doctors, who relied on MRs for updates on new medicines, treatment advancements, and product information, suddenly had limited access to critical insights. This created an urgent need for a secure digital platform that could enable seamless information exchange while maintaining social distancing norms.

To address this challenge, DIGI5 envisioned a scalable digital platform that would virtually connect doctors and pharmaceutical MRs, ensuring uninterrupted access to new drug information and communication channels. The goal was to build a secure, market-ready solution aligned with user needs and industry expectations. To materialize this idea, DIGI5 sought a technology partner capable of validating the concept, reducing business and technical risks, and defining a clear product strategy. Their search led them to Unthinkable’s Discover & Frame Workshop, a structured approach designed to refine the product vision, analyze target users and competitors, and establish a sustainable revenue model before development.

The key Requirements were:

  • Initiated a structured discovery phase to brainstorm the concept, analyze doctor and MR user personas, assess market feasibility, evaluate competitors, and identify potential business and technical risks.

  • Build a secure digital platform to foster continuous engagement between doctors and pharmaceutical companies during the pandemic.

  • Develop a real-time, integrated information exchange system to enable seamless and secure transfer of medical updates and related data.

  • Conceptualize, design, and implement interactive features such as video conferencing, instant messaging, and multi-format content sharing, including videos, images, and documents.

  • Ensure enterprise-grade security, robust user authentication, and data protection mechanisms to safeguard sensitive medical information.

  • Architect a scalable and user-friendly solution capable of supporting growing user volumes while delivering a seamless cross-device experience.