Business Situation
As digital marketplaces become central to the buying and selling of pre-owned vehicles, delivering a seamless and intuitive user experience is critical to driving customer engagement and conversions. OLX CashMyCar faced challenges with its existing mobile application, where usability gaps were impacting user engagement and lead capture.
The app’s forms were unintuitive and complex, making it difficult for sellers to enter complete and accurate car details. As a result, users frequently abandoned the journey midway, before completing key steps such as submitting vehicle information, scheduling inspections, or finalizing the sale, leading to lost leads and reduced conversion rates.
To address these issues, the client required a more intuitive, user-friendly mobile experience that could simplify the car-selling journey for users across varied demographics. The requirements included redesigning form flows to ensure ease of data entry, improving clarity at each step of the process, and minimizing drop-offs during lead capture. The client also needed a solution that enabled seamless collection of first-hand seller information while supporting core actions such as car valuation, inspection scheduling, and sale completion in a streamlined and efficient manner.
Key requirements were:
Redesigning the OLX CashMyCar platform to replace the outdated system that was limiting business growth.
Revamping the application quickly to avoid business disruption while improving lead capture and conversions.
Building a scalable system that supports expansion into new markets without changing the frontend.
Simplifying user journeys and forms to reduce drop-offs and collect complete, accurate seller details.
Developing high-performance native Android and iOS apps for a smooth and reliable mobile experience.
Managing the entire product lifecycle, from ideation and design to development, testing, maintenance, and future upgrades.
