Business Situation and Requirements
Building a radio streaming app poses key challenges, including smooth live playback under varying network conditions, handling high user traffic, and managing schedules, content, and analytics. Achieving this requires a robust backend, optimized streaming technology, and an intuitive interface to deliver a seamless, reliable, and engaging listening experience
To better engage the Indian community in the UAE, Zee Entertainment acquired Hum FM, rebranded it as 106.2 Big FM, and planned a dedicated mobile app to deliver a seamless, interactive, and reliable listening experience.
Zee Entertainment partnered with Unthinkable to bring this vision to life. Beyond development, they sought a strategic partner who could contribute to design, ideation, and execution, ensuring the app met both user expectations and business goals. Zee chose Unthinkable for its expertise in media streaming applications and innovative design approach.
The requirements were as follows:
Build a radio streaming app featuring live music, interaction with MJs, program schedules, latest videos, and song details.
Integrate analytics and monitoring tools to track user behavior and ensure smooth app performance.
Implement a CI/CD pipeline to deliver frequent updates quickly and efficiently.
Enable high-quality, low-latency audio streaming for uninterrupted playback.
Support push notifications and reminders for live shows, favorite MJs, contests, and special broadcasts.
Design an intuitive and engaging user interface for easy content discovery and seamless listening.
