Business Situation & Requirements
The client’s telemedicine app connects patients with multi-specialty providers, allowing appointment booking and teleconsultations while integrating wearable data for health monitoring. However, technical glitches and design flaws were affecting user experience. Rising app abandonment highlighted the need for urgent improvements to retain users and ensure smooth functionality.
The client sought a team of senior technical experts to analyze and resolve both technical and UX issues. They also required a competitive analysis to identify feature gaps compared to peers. The goal was to enhance app performance, improve usability, and deliver a seamless telemedicine experience for patients and providers alike.
The key requirements were:
Conduct a comprehensive discovery phase to analyze the existing application, identify technical and UX issues, and understand improvement areas.
Set up an offshore development center with senior developers, testers, and UI/UX experts dedicated to enhancing the application.
Collaborate closely with the client’s in-house team to ensure alignment on improvements, features, and design changes.
Establish secure communication channels and processes to manage coordination across different time zones effectively.
Develop, test, and deploy new features to improve app performance, usability, and user engagement consistently.
Implement solutions aimed at increasing user acquisition, reducing app abandonment, and enhancing overall patient experience on the platform.
