Business Situation & Requirements
Moms Genie began as a well-established physical retail store that attracted hundreds of visitors each day. The store specialized in innovative toys, baby care products, and pregnancy essentials, gradually building a loyal local customer base. However, as demand increased, operational limitations became more evident. The single-location, restricted geographic reach, limited inventory visibility, and several manual processes made it difficult to scale efficiently. As a result, many potential customers outside the local market had limited access to its products.
To overcome these challenges, the brand needed a scalable e-commerce platform to expand its reach while streamlining operations. The solution needed to provide a seamless web and mobile shopping experience with easy product discovery and secure checkout. The platform needed to support the innovative “Tri Test” feature. Customers could try three products at home and pay only for the one they keep. It also required efficient inventory management and a seamless returns process. This ensured a convenient and reliable shopping experience for parents.
Key Requirements were:
Define a scalable cloud-native architecture with a future-ready tech stack for high-traffic e-commerce performance and revenue.
Develop an integrated POS system synchronizing online and offline transactions for a unified omnichannel shopping experience.
Design an intuitive UI/UX platform that enables seamless product discovery, feature exploration, account management, and secure purchases.
Integrate real-time inventory management for accurate stock visibility, preventing overselling and ensuring efficient order fulfillment.
Build a centralized admin dashboard to manage products, pricing, promotions, returns, loyalty programs, and analytics.
Ensure secure payment processing through multiple gateways while maintaining strict data privacy and security compliance.
