Designing an AI-driven visual search platform for a leading marble manufacturing company

Success Story

About the Client

The client is a leading marble manufacturer recognized for its expertise in premium natural stones such as marble and granite. By combining time-honored craftsmanship with advanced production techniques, the company delivers products that consistently reflect superior quality. Its offerings are trusted by architects, designers, and homeowners seeking customized stone solutions for both residential and commercial projects. With a strong focus on accuracy, durability, and design excellence, the client has built a reputation as a reliable partner in the building and design industry.

Country:

India

Industry:

Manufacturing

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Business Situation

Interior designers and architects often struggled to source marble patterns that aligned with their creative vision. The conventional approach involved visiting multiple suppliers, browsing large catalogs, and depending on subjective descriptions, which made the process time-consuming and inconsistent.

Another recurring challenge was determining accurate material quantities for projects. Designers had to rely on manual calculations, coordinate with several vendors, and cope with discrepancies in stock availability. This led to frequent miscalculations, unexpected shortages, and delays in project execution.

The absence of a centralized digital platform further complicated the process. Without access to real-time inventory updates or visualization tools, professionals found it difficult to compare options or preview how specific designs would appear in actual spaces. These inefficiencies often forced last-minute compromises, affecting both design quality and timelines.

To address these challenges, the client envisioned an AI-powered platform that could transform marble selection for both design professionals and end customers. The proposed solution would include an AI-driven image search to let users upload reference photos and instantly discover matching marble patterns from live inventory. A real-time inventory management system would ensure continuous stock visibility, bridging the gap between demand forecasting and actual availability.

To turn this vision into reality, the client sought a technology partner with deep expertise in AI-driven platforms. Unthinkable was chosen for its experience in building intelligent, experience-focused digital solutions.

Key Requirements were:

Define the development roadmap by selecting the ideal software architecture and technology stack, ensuring the AI-powered marble selection platform is scalable, high-performing, and seamlessly accessible across web and mobile devices
Develop an AI-powered image search feature to allow users to upload reference images and find visually similar marble patterns instantly
Implement a real-time inventory management system to provide accurate stock updates and prevent discrepancies between demand and availability
Create a robust admin dashboard for managing product listings, updating inventory, tracking orders, and handling customer queries efficiently
Integrate a secure and scalable backend architecture to support a growing catalog of marble varieties and high-resolution image processing
Incorporate AR/VR capabilities to enable users to visualize marble designs in real-world settings before making a purchase, enhancing decision-making and user engagement

The Solution

To deliver an AI-driven experience design platform for architects and interior designers, Unthinkable began by collaborating closely with the client to fully understand their business goals, pain points, and expectations. The objective was to create a digital solution that simplified marble discovery while streamlining inventory management and order processing.

The engagement resulted in the development of a responsive web and mobile application, ensuring a consistent user experience across devices. Angular and Ionic were chosen for the front end to provide flexibility and performance, while Python and Node.js powered the backend, enabling a scalable and reliable system capable of handling extensive image datasets and live inventory updates.

At the core of the platform, we implemented an AI-based image recognition engine using a pre-trained model. This feature allows designers to upload reference images and instantly discover visually similar marble patterns available in inventory. To make the experience more immersive, AR/VR capabilities were introduced, enabling professionals to preview how selected designs would look in actual spaces before making purchase decisions.

A dedicated admin portal was built using Python to give the client complete control over platform operations. This included managing architects and interior designer profiles, product listings, customer interactions, and inventory records. To further streamline business processes, the system was integrated with SAP, ensuring smooth synchronization of order tracking, stock management, and enterprise resource planning.

In addition to the core functionality, several innovative modules were introduced to elevate the user experience:

Project Management Module

A comprehensive project management tool was developed, allowing designers to create and manage multiple projects simultaneously. Users could apply different marble options to project images, experiment with configurations, and save selections. With real-time editing capabilities, projects could be updated instantly, while a collection system enabled easy organization and comparison of designs.

Room Visualization with TrueView

To enhance decision-making, we integrated TrueView, enabling users to upload room images or select from a library of demo spaces. Designers could apply marble options in real time, preview transformations, and use an interactive slider to compare alternatives side by side.

Product Selection and Customization

A detailed product catalog was added, complete with high-resolution images and descriptive details of marble slabs. Users could browse, compare, and apply different variations to their project images. A “Favorites” feature helped designers save preferred slabs, making the selection process faster and more efficient.

Bookmatch Application

To support precise design aesthetics, a Bookmatch feature was introduced. This allowed designers to create mirrored or symmetrical patterns from marble slabs, adjust alignments, and save configurations for consistent application across multiple elements.

Order Management

The platform included an order management system where admins could track, update, and process customer orders. Features such as order status updates, payment tracking, and shipping information helped ensure clarity and timely fulfillment.

Architect Management

To simplify professional account handling, the admin portal provided a centralized view of architect and designer profiles. Admins could update details, review project histories, and maintain organized records to support smoother communication and monitoring.

Slab Information Module

For detailed inventory management, a slab information module was introduced. Each marble slab was assigned a unique identifier along with specifications such as unit of measurement, area, storage location, primary color, and source of origin. This feature ensured transparency in sourcing and simplified allocation for order fulfillment.

The Impact

The AI-powered platform redefined the client’s marble selection process by introducing streamlined workflows and advanced visualization tools. Interior designers and architects can now view photorealistic marble placements within their projects, enabling more accurate and confident decision-making.

With real-time inventory synchronization, delays in communication have been eliminated, while strong security protocols ensure complete protection of sensitive data. Performance enhancements allow the platform to deliver a seamless experience, even when rendering high-resolution imagery.

From a business standpoint, instant visualizations combined with automated cost estimates have empowered professionals to plan and execute projects more efficiently. The accuracy of visual previews has reduced design errors and rework, leading to faster project completion and improved profitability. Most importantly, customers can now preview marble designs in realistic environments before purchase, resulting in higher satisfaction and greater trust in the client’s offerings.

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Designing an AI-driven visual search platform for a leading marble manufacturing company

About the Client

Country:

Industry:

Business Situation

The Solution

Project Management Module

Room Visualization with TrueView

Product Selection and Customization

Bookmatch Application

Order Management

Architect Management

Slab Information Module

The Impact

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