Business Situation and Requirements
Local businesses lack a unified digital presence, making their discoverability inconsistent and fragmented. As a result, many unique local offerings remain hidden from both tourists seeking authentic experiences and residents looking to explore their own city. Recognizing this gap, the client envisioned building a comprehensive digital marketplace that would give local vendors structured visibility and seamlessly connect them with travelers and the wider community.
The client needed to develop an end-to-end marketplace from the ground up; one that could onboard vendors efficiently, manage listings and availability, enable location-based discovery, facilitate secure bookings and payments, and build trust through ratings and reviews. Hence, the client sought:
Strategic Product Roadmap: Conduct discovery workshops to align business goals with technical architecture and define a scalable, cost-efficient web and mobile development roadmap.
Scalable Product Architecture: Design a modular, cloud-ready architecture supporting multi-vendor scalability, secure integrations, high performance, and seamless expansion across new regions and increasing user demand.
User-Centric Experience Design: Create an intuitive, modern interface ensuring seamless navigation and consistent engagement for both vendors and customers across all devices.
Centralized Vendor Ecosystem: Build a unified system for streamlined vendor onboarding, catalog management, pricing control, and real-time availability tracking.
Automated Operations Framework: Implement automation for inventory updates, order processing, payments, and fulfillment to minimize manual effort and improve operational efficiency.
Seamless Customer Journey: Enable location-based discovery, secure transactions, real-time order tracking, and personalized notifications for an enhanced user experience.
Data-Driven Growth Engine: Integrate real-time analytics, performance dashboards, promotions, and engagement tools to optimize decisions and strengthen market competitiveness.
