Business Situation and Requirements
Expanding a pre-owned automotive marketplace in Indonesia required FCG Group to strengthen its market presence and attract more vehicle sellers. To achieve this, the company introduced a referral program that empowered local stakeholders, including automobile repair shops, mechanics, and technicians, to connect sellers directly to the platform.
This strategy not only boosted inventory but also expanded the marketplace’s reach across the country, supporting FCG’s growth ambitions while reinforcing its reputation as a reliable and efficient pre-owned automotive platform. Keeping this aim in mind, their key requirements were to:
Streamlined Referral Management: Automate the referral workflow from lead generation to interest mapping, ensuring referrals from repair shops, mechanics, and technicians are captured and tracked efficiently.
Vehicle Inspection Tracking: Build a system to manage inspections at centers, store critical vehicle details, and ensure smooth transfer of cars to the warehouse after passing inspection.
Fewer Inspection Mistakes: Use digital tools and standardized processes to make vehicle inspections more accurate and reliable.
Better Vehicle Delivery: Improve routes and logistics to move cars safely and quickly from inspection centers to warehouses.
Easier Ordering Options: Allow multiple ways for sellers, referees, and FCG to place and manage orders smoothly.
Collaborative Marketplace: Build the platform to work for FCG while also supporting referees, mechanics, and workshop owners.
