Business Situation and Requirements
The real estate market had many problems: tenants had trouble finding trusted properties, buyers couldn’t easily compare options, and sellers faced slow sales and lots of paperwork.
To streamline operations and create a unified experience, the client envisioned a property management marketplace – a single digital platform where landlords could list and manage properties, tenants could discover, lease, and service them, and vendors could offer maintenance and facility services. The marketplace would centralize workflows, automate transactions, enable real-time collaboration, and provide analytics across the entire property lifecycle, turning a complex multi-party operation into an efficient, scalable digital ecosystem.
In addition, the client wanted to move beyond a purely operational platform and create new revenue streams by embedding flexible, configurable monetization models. These included variable brokerage fees, subscription-based plans for landlords, paid premium listings, transaction-based commissions, and customized pricing rules based on property type, location, and deal value.
After evaluating several technology providers, they chose Unthinkable for its expertise, innovative approach, and ability to deliver a seamless platform for all stakeholders.
Our team was tasked with developing a patented application, PlanetRent, for our client, designed to:
Define a clear product roadmap and end-to-end workflows for landlords, tenants, and internal teams.
Design a scalable, secure system architecture to support thousands of properties and users.
Build role-based portals with tailored experiences for each stakeholder group.
Integrate automation for approvals, notifications, and routine operational tasks.
Ensure real-time visibility and reporting across properties and operations.
Ensure high performance, reliability, and cloud scalability for future growth.
