Business Situation and Requirements
The jewelry retail industry is undergoing rapid digital transformation, with marketplaces striving to meet growing consumer expectations for fast, seamless, and visually engaging shopping experiences. For eJohri, India’s first omnichannel jewelry marketplace, one critical challenge was the time-intensive process of editing product images. On average, editing a single jewelry image manually took 3–4 hours, slowing down onboarding for new jewelers and limiting the platform’s ability to scale efficiently while maintaining high-quality visuals for gold, silver, platinum, and zirconia products.
To overcome this, eJohri sought a technology partner to develop an AI-based image editing solution that could automate and accelerate the workflow. Unthinkable was entrusted with designing and implementing a machine learning-driven platform capable of bulk editing images while preserving product quality, color, and texture. The solution integrated seamlessly with eJohri’s existing infrastructure, reduced image processing time from hours to seconds, and supported additional features such as single product–multiple seller management and category-wise commission setup, helping the marketplace scale operations, improve efficiency, and enhance the overall customer experience.
Their key requirements included:
Select Suitable AI Technology – Evaluate and implement the most effective AI/ML techniques to handle bulk image processing efficiently.
Seamless Platform Integration – Ensure the AI-based solution integrates smoothly with the platform, supporting scalable onboarding and ongoing operations.
Augment Image Dataset – Expand the existing dataset to train the ML model for higher accuracy and better handling of diverse jewelry images.
Maintain Image Quality – Preserve the original clarity, color, and details of the jeweler’s images to reflect products authentically.
Automate Image Editing – Replace the manual 2–3 hour editing process per image with an AI-driven system to accelerate jeweler onboarding.
Reduce Onboarding Time – Ensure that jewelers can quickly upload and list their products, minimizing delays in going live on the platform.
