Business Situation and Requirements
In Qatar, many limousine businesses initially partnered with global ride-hailing platforms to reach more customers. While this expanded their market presence, high maintenance costs for luxury vehicles, rising platform commissions, and lower fares quickly squeezed profit margins. The mounting financial pressure forced numerous operators and drivers to exit the market, leaving a notable gap in the industry.
Determined to regain control, a group of limousine businesses formed a consortium with a bold vision: to create their own ride-hailing app, enabling customers to book directly from registered operators. To bring this vision to life, the consortium sought a technology partner capable of not just developing the app, but delivering a market-ready, scalable solution that could compete effectively and sustainably.
Their key requirements were:
Product Discovery: Conducted product discovery to define user needs, workflows, and core features for a scalable taxi booking application.
Scalable Architecture: Design a robust system capable of supporting growth and onboarding additional travel businesses.
Passenger & Driver Mobile Apps: Build separate apps for passengers and drivers. Passengers can locate nearby drivers, send ride requests, book rides, complete trips, and make secure payments, while drivers can view ride demand, navigate, accept requests, and manage trips efficiently.
Real Time Ride Matching: Implement algorithms to efficiently match passenger requests with nearby drivers for quick response.
Admin Panel for Fleet Owners: Provide a dashboard for car owners to track total rides, revenue, trips, cancellations, and registered passengers and drivers.
Secure Payment Integration: Enable seamless in-app payments for passengers and instant fare processing for drivers.
Analytics & Reporting: Provide insights on trips, revenue, cancellations, and driver performance to support data driven decisions.
