Success Story
About the Client
Apollo Hospitals group is Asia’s largest network of top medical professionals, providing innovative, life-saving treatments and diagnostic services. With over 7,000 specialists offering personalized care, and more than 4,000 pharmacies partnered with trusted pharmaceutical brands, Apollo has built a strong healthcare ecosystem that serves patients across South Asia and the Middle East.
Business situation and requirements
Apollo Hospitals Group provides digital healthcare through the Apollo 247 app. Users can book online consultations, schedule lab tests, and order medicines for home delivery. However, they needed a dedicated technical team to support their in-house staff, add new features, and maintain smooth app performance. The team also needed to fix glitches and use modern tools.
To solve this, Apollo partnered with Unthinkable as their Offshore Development Center (ODC). Unthinkable strengthened the in-house team with skilled resources. They kept the app updated, met user needs, and ensured a smooth, seamless digital healthcare experience.
Their requirements included:
Prevent interruptions for on-call doctors, even in areas with poor network coverage.
Make medicine cart management the same on both the web and mobile apps.
Speed up how often new app features are released.
Improve the app’s look and make search results work better for a smoother experience.
Add options for timely prescription refills.
Organize products by brand in search results to make browsing easier.
Solution
Apollo Hospitals Group strengthened their in-house team by hiring senior experts. A dedicated team with skills in React Native, NodeJS, and Drupal upgraded the Apollo 247 app.
Both teams hold daily scrum meetings. They share requirements, track progress, manage backlogs, and conduct reviews. This close collaboration ensures smooth development, faster issue resolution, and better app performance for users.
The application’s key features were:
Brand-Focused Product Navigation
- Creating dedicated landing pages for each pharmacy brand makes browsing clean, organized, and visually appealing.
- In addition, structured metadata and automated workflows keep product information accurate and up to date.
- This helps customers explore each brand easily and find the products they need.
- Finally, filtering options make shopping faster, more personalized, and user-friendly.
Personalized Health Tracking
- The app connects with activity tracking devices like glucose monitors and fitness watches.
- It automatically detects when users start or stop activities such as running, cycling, or driving.
- It analyzes the activity data using Firebase and combines it with personalized quantity nudges to provide better insights.
Medication Refill Alerts
- The app gives a quantity nudge for medicines that need regular refills.
- It suggests the right amount when users place an order to help prevent stockouts.
- Automatic reminders through WhatsApp and in-app notifications help users refill on time.
- Users can also set personal medicine reminders and define order limits for better control.
Enhanced E-Pharmacy Functionality
- The app uses OCR to capture or upload prescriptions and converts them into text for faster processing.
- It automatically applies special offers and membership rewards to every purchase.
- Server-side cart management keeps updates instant across web and mobile apps for seamless shopping.
Seamless Network Assurance
- The app checks a user’s network bandwidth before starting a call with an Apollo-certified physician.
- It continuously monitors connectivity and bandwidth and sends the data to the back-end.
- If the connection is weak, the app prompts users to switch to Wi-Fi or a stronger network to ensure uninterrupted calls.
Automated Customer Assistance
- Apollo Hospitals Group upgraded to a modern CRM, which made customer support operations more efficient.
- Administrators can now automate repetitive tasks, reduce help desk workload, and cut costs.
- Ticket management—including searching, assigning, responding, and resolving—has become faster and easier.
- Users receive relevant query suggestions based on their selected products and services, which improves their overall support experience.
Optimized Search Experience
- Partial and full searches for products and services now show more relevant results.
- Elasticsearch delivers fast and accurate search result aggregation.
- The app personalizes results based on each user’s activity and in-app interactions.
Impact
The Apollo 247 app features a modern, trend-aligned interface. In addition, regular updates improve usability, while Unthinkable ensures the app meets both functional and visual expectations accurately.
The ongoing collaboration strengthens Apollo’s market reputation. Continuous enhancements and seamless teamwork create a reliable, user-friendly platform, boosting customer loyalty and supporting long-term engagement.
12
Augmented Team Members
35%
Cost Reduction
2X
Faster Product Delivery
