About the Client
Lenskart.com is India's fastest growing eyewear company and largest eyewear company online. Lenskart's products range from prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers' eye power. Lenskart is backed by IDG Ventures, Unilazer Ventures and TPG Capital. With a growing chain of offline stores in all cities in India, and its unique Home Eye Check-up service which takes expert optometrists to customers homes/office for an eye test, Lenskart has done what no one could till now.
Business Situation
Technology is the backbone of Lenskart’s business model. When technology becomes obsolete it turns out to be an obstacle in business growth, it becomes imperative to give it an overhaul. Lenskart was struggling with an outdated business application which was unable to cope up with ever-changing customer expectations. Moreover, it was becoming challenging to convert a high volume of traffic into customers due to a conventional UI/UX. Lenskart made plans to expand and customize the capabilities of their platform for their existing and prospective customers. The updates had to address the needs of modern businesses as well as leverage innovative technologies.
Key Business Requirements:
The Lenskart portal was unable to support the latest browser versions and devices. The UX design practices used by Lenskart were no longer effective for high traffic volumes with complex navigation structures and intrusive action items
The Lenskart team was unable to integrate technology with their promotional activities, hence was losing out on marketing opportunities
Lenskart needed to quickly ramp up their technology team that would help them implement new functions. One of the team's critical requirements was an ability to capture business ideas, come up with technology solutions and apply them
The Solution
Unthinkable’s engagement with Lenskart started with a flexible, on-demand model with quick access to niche skill sets. Such an approach allowed Lenskart to quickly incorporate user feedback and roll out new features, taking into account their industry and operational peculiarities. A cross functional team of dedicated engineers, business analysts, R&D engineers and UX designers engaged with the projects to understand user requirements and incorporate them into features. Unthinkable proposed Lenskart to revamp their existing platform, and upgrade it to a new technology with a modern skin. Keeping in view Lenskart’s future expansion plans, promotional strategies, business model, and service offerings, our team came up with the most efficient technology stack (ReactJS), application architecture, UI/UX and design pattern.
Unthinkable’s business analyst team had several consultation sessions with their product head and team, wherein we helped them understand the role and advantages of each technology, design feature, functionality and APIs that we had chosen.
Frontend Technology Transformation
Unthinkable revamped the front-end of their web portal to a robust technology stack ReactJS, which helped in increasing the website speed and in improving the responsiveness as compared to their previously PHP based website. Unthinkable also developed customized CMS for admin that enables them to manage app content such as banners, product listings, images, product description, pricing etc.
Mobile Application Development and Advanced Features
Unthinkable also spearheaded the development of their mobile application, and implemented features like virtual try-on, 3D product features etc., which exponentially boosted the user experience. In order to make the payment process secure and flawless, Unthinkable integrated PCI DSS compliant payment gateway as well as order tracking functionality of the applications.
Operational Efficiency and Data Synchronization
We also developed a customized CMS for admin that enables them to manage app content such as banners, product listings, images, product description, pricing etc. In addition, implementing promotional strategies and syncing data with their physical stores has become a matter of few clicks, which consumed hours, or was even not feasible at times earlier.
The Impact
Lenskart continuously benefits from Unthinkable’s flexibility and ability to quickly provide experts with niche technology skill sets. With our support, they can quickly address user feedback and turn them into viable features. In addition to functional enhancements, the team has also been instrumental in complex database migration, architectural improvements and platform support.
With Unthinkable taking care of technology needs, Lenskart is growing as a leader in its segment and has continuously strengthened its position. With intuitive UI/UX and technology advanced online platform, Lenskart now caters to 80k orders per day. In addition, implementing promotional strategies and syncing data with their physical stores has become a matter of few clicks, which consumed hours, or was even not feasible at times earlier.
2M+
mobile app downloads
10,000+
collection of eyewear accessories
80K
orders per day processed
