Success Story
About the Client
Dailymotion is a global video platform with over 300 million monthly users and 3.5 billion monthly views. Available in 25 languages and 43 localized versions, it offers personalized live and on-demand content across sports, music, comedy, politics, fashion, and gaming, helping users discover relevant videos from around the world.
Business Situation & Requirements
Back in 2012, Dailymotion operated on an elementary portal built on an outdated technology stack. As global video consumption surged and multi-device access expanded, the platform struggled to scale. It faced frequent outages, a sluggish backend, and a non-intuitive frontend, while lacking the flexibility to support new features or handle growing concurrent user traffic.
To support this next phase, Dailymotion partnered with Unthinkable Solutions to modernize its platform. The objective was to build a Drupal-based CMS with a scalable architecture, improved UI/UX, and a role-based backend system to streamline content management and enable continuous feature enhancements.
The key requirements were:
Develop a modern web portal using advanced technology for both users and content creators.
Enable seamless HD video streaming across devices, including mobile, tablets, and connected TVs.
Deliver an intuitive OTT platform with a consistent, high-quality user experience across all devices.
Build a robust, scalable architecture to support growth without compromising video quality.
Develop a role-based CMS with defined permissions for admin, manager, and user roles.
Allow managers to review, tag, and publish user-submitted videos efficiently.
Solution
Unthinkable Solutions started by defining a clear architectural vision and aligning it with business goals. The team refined functional requirements, outlined a detailed product roadmap, and applied design thinking to shape a user-centric experience. This ensured that both end users and internal teams could interact with the platform efficiently.
The implementation included a Drupal-based CMS and an integrated OTT framework built for scale. Advanced streaming capabilities enabled smooth, high-quality video delivery across devices. At the same time, optimized workflows, custom modules, and seamless integrations streamlined content review, tagging, and publishing, ensuring efficient platform operations and a consistent user experience.
Scalable Architecture & Platform Foundation
- Designed architecture to support high user traffic
- Built a web portal and centralized admin panel
- Ensured flexibility for future feature additions
- Enabled smooth performance across user journeys
Advanced Video Streaming Capabilities
- Enabled adaptive bitrate streaming for bandwidth changes
- Implemented low-latency streaming for faster playback
- Reduced buffering with optimized resource usage
- Delivered seamless HD streaming across devices
Role-Based Content Management System
- Developed access control for admin, manager, and users
- Created modules for video review and tagging
- Enabled task assignment across multiple user roles
- Simplified content review and publishing workflows
Workflow Optimization & Integrations
- Integrated with external systems using APIs and SDKs
- Optimized batch processing for video job handling
- Managed high volumes of review tasks efficiently
- Ensured smooth data flow across platform components
The Impact
With Unthinkable Solutions as the technology partner, the platform evolved to support large-scale growth and consistent performance. It now serves over 300M+ monthly visitors and delivers 3.5B+ video views each month across 25 supported languages, enabling users worldwide to watch, upload, and share content seamlessly.
The platform now offers a modern UI and responsive experience across mobile, tablets, and desktops. A unified CMS provides a single interface for managing tasks like video review, tagging, and translation, improving operational efficiency and simplifying content management.
300M+
Monthly Visitors
3.5B+
Video Views Per Month
25
Languages Supported
