About the client
The client is a leading Indian OTT streaming platform delivering original web series and short films across diverse genres in multiple regional languages, including Hindi, Telugu, Tamil, and Bengali. With an affordable subscription model and a mobile-first strategy, it drives inclusive, high-quality digital entertainment while consistently advancing innovation in content creation and user experience.
Business Situation & Requirements
The client, a leading Indian OTT platform, aimed to expand beyond traditional streaming by offering fans personalized interactions with celebrities. They needed a scalable, real-time engagement ecosystem capable of handling video calls, messaging, live events, and tiered subscriptions while ensuring secure payments and seamless experiences for both celebrities and fans.
To achieve this, the client required a platform that enabled direct fan-celebrity interactions, flexible monetization through subscriptions and paid engagements, robust event and profile management, and an intuitive mobile-first interface, supported by a secure backend and comprehensive administrative tools.
The key requirements were:
Define scalable architecture and tech stack aligned with performance and growth needs
Design an intuitive, engaging mobile UX, ensuring seamless onboarding and smooth navigation
Enable real-time video, voice calls, and messaging with secure low-latency infrastructure
Integrate secure payment systems supporting subscriptions, pay-per-use, and bookings
Build dedicated dashboards for celebrities and audiences to manage interactions and content
Develop a centralized admin portal for user management, content moderation, payments, and analytics
Solution
Team Unthinkable collaborated closely with the client to define requirements for a scalable celebrity and fan engagement platform, focusing on real-time communication, flexible subscriptions, and seamless user experiences. A cross-platform mobile app was built using React Native, while ReactJS powered a responsive web portal for admin and celebrity management. The backend, developed with Node.js, ensured secure, real-time interactions and efficient handling of bookings and messaging.
Secure payment gateways were integrated to support subscriptions, pay-per-use services, and in-person bookings, enabling smooth transactions. A centralized admin portal was also developed to manage users, monitor content, oversee bookings, track earnings, and generate analytics for streamlined platform operations.
Event Management Module
- Enables celebrities to create and manage online and offline events
- Set event details, schedules, and ticketing or access options
- Track registrations and manage attendee participation easily
- Monitor event performance through a dedicated dashboard
Live Streaming Module
- Allows celebrities to host live sessions within the app
- Supports public or subscription-based access to live streams
- Enables real-time fan interaction through integrated chat
- Ensures smooth, low-latency live streaming experience
Subscription Model Management
- Offers tiered subscription plans for varied fan engagement levels
- Provides exclusive content, private access, and early event bookings
- Supports flexible pricing and membership configurations
- Enables seamless monetization of celebrity content and interactions
Fan Access Management
- Allows fans to explore and register for upcoming events easily
- Supports joining live sessions and physical meetups seamlessly
- Enables real-time interaction through chat, reactions, and questions
- Enhances engagement with an intuitive and interactive interface
Actor Profile Management
- Showcases celebrity bio, availability, and engagement options
- Displays upcoming and past events for better visibility
- Highlights subscription plans and exclusive offerings
- Simplifies discovery and interaction for fans
Payment Wallet Integration
- Provides a secure in-app wallet for seamless transactions
- Allows users to add and store funds easily
- Supports payments for events, subscriptions, and interactions
- Ensures a smooth, fast, and frictionless payment experience
The Impact
The fan engagement platform enabled the client to expand beyond OTT streaming and strengthen user engagement.
With 12,000+ celebrities onboarded, the platform facilitated personalized interactions through video calls, messaging, and exclusive content subscriptions, creating more direct and consistent fan connections.
Within weeks of launch, the platform supported high user activity across a growing base of 42M+ users.
It enabled 50K+ scheduled interactions, including one-on-one sessions and meetings. The mobile-first experience, along with wallet integration and tiered subscriptions, ensured smooth access and consistent usage across the platform.
42M+
Users
12000+
Celebrities Onboarded
50K+
interaction Scheduled
