Software Engineering Insights
Why Software Architecture Is the New Marketing
Why Software Architecture Is the New Marketing? Why Small Teams Are Outperforming Large Organizations In the last article, we talked about the $20M Architecture Wall — the point where growth suddenly feels harder. Not because demand disappears. Not because teams stop working hard. But because the systems that once enabled speed quietly start resisting change. […]
The $20M Architecture Wall: Why Growth Suddenly Feels Harder
The $20M Architecture Wall: Why Growth Suddenly Feels Harder The Call I Keep Getting A founder called me last week. His company just crossed $18M ARR. Team of 40. Engineering shipping constantly. But he was frustrated: “We’re building more than ever. My team is working harder than ever. But somehow everything is taking longer. Simple […]
Integrating AI to Hyper-Personalize Shopping Journeys
In today’s digital marketplace, the one-size-fits-all approach to online shopping is becoming obsolete. As consumers demand more personalized experiences, artificial intelligence (AI) is emerging as the cornerstone of next-generation e-commerce platforms. Let’s explore how AI-driven solutions are revolutionizing personalization and transforming the way we shop online. The Evolution of E-commerce Personalization Traditional e-commerce personalization relied […]
