Software Engineering Insights
When Should D2C Brands Consider Custom Solutions?
The journey from startup to scale-up often leads D2C brands to a critical technical crossroads: stick with platforms like Shopify or transition to a custom solution? As e-commerce developers who’ve guided brands through this evolution, we’ve learned that success lies not in rushing to custom development, but in making data-driven decisions based on real business […]
Flexible Software Development Pricing Models
At Unthinkable Solutions, we understand that different projects require different approaches. While our proven time and materials (T&M) model continues to serve many clients successfully, we’re excited to also offer feature-based pricing as an alternative for projects where it makes sense. This flexibility allows us to better align with varied client needs and project requirements. […]
6 Digital Commerce Trends for Online Shopping in 2025
The digital commerce landscape has undergone remarkable evolution in recent years. What once served as a convenient alternative to traditional shopping has now become deeply woven into our daily routines. As technology advances and consumer preferences shift, businesses must stay ahead of emerging trends to remain competitive in the online marketplace. Let’s explore six transformative […]
How Custom Health Platforms Are Transforming Patient Care in 2025
Healthcare is experiencing a digital revolution. Custom digital health platforms have transformed from nice-to-have tools into essential drivers of modern care delivery. These specialized solutions are reshaping how providers deliver services and how patients engage with their health journey. With personalized interfaces, AI-driven insights, and seamless integration capabilities, these platforms deliver experiences that were unimaginable […]
Revolutionizing Software Testing with Agentic AI
With the digital landscape evolving at rapid speed, businesses across the globe are under a lot of pressure to provide seamless software experience without compromising on time-to-market. Traditional test automation methods due to their rigid, maintenance-heavy, and limited scope—are struggling to keep pace. At Unthinkable we are evaluating a new approach of automation with the […]






